Past Bobo Project

Restaurant Advertising Consulting – with a focus on Google AdWords

Start by teaching YOU about your business, providing an actuarial valuation of the value of each type of customer to your company

Identify each way a sale converts for you, and identify the pluses and minuses of PPC marketing towards each. This includes investigating the dynamics of a lead that eventually may turn into a sale.

Set clearly defined expectations up front for your PPC campaign, and map out a week by week plan with practical goals (to which our compensation is linked)

Always start with a highly targeted AdWords “search” (not Display Network) campaign

Continuously monitor searches that are hitting your keywords, and continuously tighten up the keywords lists to hone in on the searches most likely to lead to the conversions you want

Full service ad development services, including writing copy – and, after getting your Search Network campaign up and running – graphic design for display ads

Identify and manage what appropriate Campaigns and Ad Groups are for your needs. Split things appropriately, with consulting on the details.

Daily maintanence of your account, with daily reports that build deep insight into your advertising campaign and potential customers.

Daily tracking of expected campaign performance against goals. We hold ourselves accountable for your success.

Never a set up fee.

Day-to-day – no long-term commitment. If we’re not your best option on the planet – fire us.